The current neoliberal model of globalisation, far from slowing down the effects of environmental damages and guaranteeing basic rights, has instead brought about the commercialisation of the water market, and turned it into a new business opportunity increasing the vulnerability of the weakest sectors of society. We need to promote a “New Water Culture” which restores, within the framework of modernity, the old wisdom of our ancestor’s cultures that was based on an attitude of care and respect for Nature.